UX and The New England Patriots

by Bill Kalpakoglou posted on January 31, 2017 in User Experience

Pats and UX

The Patriots are about to appear in an NFL-record 9th Super Bowl. They’ve won four out of the six they’ve appeared in under head coach Bill Belichick. If you’re a native New Englander and a Patriots fan like I am, it’s been a great ride. Having lived through years of their being the NFL’s laughing –Read More



SEO Tips for 2017

by Bill Kalpakoglou posted on January 26, 2017 in SEO

SEO Tips for 2017

It’s 2017 and the way we search has changed a lot over the past decade, so let’s take a look at some best practices that will help us move up the search results pages. I talked a little about the benefits of starting with content in an earlier post, but I’m going to double-down here because –Read More



Above the Fold Is Dead. Long Live Above the Fold!

by Bill Kalpakoglou posted on January 11, 2017 in Web Design

Above the Fold

There used to be a well-known website axiom that the most important content on a page, especially the home page, should live “above the fold,” or putting important stuff at the top monitor-sized section of a web page. Sadly, this led to people stuffing the top of their page with every bit of detail they –Read More



Responsive HTML Containers That Scale Proportionally

by Bill Kalpakoglou posted on January 9, 2017 in Web Development

Responsive Containers

A problem that surfaces every now and again in CSS is the inability to make containers scale responsively while maintaining proportional height to width ratio. Usually these are image containers that live side-by-side with siblings that should be the same dimensions. With images, there are “built-in” dimensions that act as constraints when browsers resize them, –Read More



Start with Content Strategy and Win at Websites

by Bill Kalpakoglou posted on December 23, 2016 in User Experience

Content Strategy

Figuring out where to start can feel like the hardest part of a new website project. From those starting from scratch, creating a blog on a subject they feel passionate about to well-established corporations seeking to build sales and grow their customer base, all of the tasks involved in getting to a finished site can –Read More



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