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UX and The New England Patriots

by Bill Kalpakoglou posted Jan 31st, 2017 in USER EXPERIENCE

The Patriots are about to appear in an NFL-record 9th Super Bowl. They've won four out of the six they've appeared in under head coach Bill Belichick. If you're a native New Englander and a Patriots fan like I am, it's been a great ride. Having lived through years of their being the NFL's laughing READ MORE

SEO Tips for 2017

by Bill Kalpakoglou posted Jan 26th, 2017 in SEO

It's 2017 and the way we search has changed a lot over the past decade, so let's take a look at some best practices that will help us move up the search results pages. I talked a little about the benefits of starting with content in an READ MORE

Above the Fold Is Dead. Long Live Above the Fold!

by Bill Kalpakoglou posted Jan 11th, 2017 in WEB DESIGN

There used to be a well-known website axiom that the most important content on a page, especially the home page, should live "above the fold," or putting important stuff at the top monitor-sized section of a web page. Sadly, this led to people stuffing the top of their page with every bit of detail READ MORE

Responsive HTML Containers That Scale Proportionally

by Bill Kalpakoglou posted Jan 9th, 2017 in WEB DEVELOPMENT

A problem that surfaces every now and again in CSS is the inability to make containers scale responsively while maintaining proportional height to width ratio. Usually these are image containers that live side-by-side with siblings that should be the same dimensions. With images, there are "built-in" READ MORE

Start with Content Strategy and Win at Websites

by Bill Kalpakoglou posted Dec 23rd, 2016 in USER EXPERIENCE

Figuring out where to start can feel like the hardest part of a new website project. From those starting from scratch, creating a blog on a subject they feel passionate about to well-established corporations seeking to build sales and grow their customer base, all of the tasks involved in getting READ MORE