Pixel Perfect

UX // Design // Code

Let's Work Together


User experience icon

User Experience

  • Capturing Requirements
  • Wireframing & Prototyping
  • User Research
  • User Interface Design
  • Content Strategy
  • Interaction Design
  • Analytics
Graphic design icon

Design & Branding

  • Art Direction
  • Design Systems
  • Brand Development
  • Branding Guides
Web design icon

Web Design

  • Responsive Sites
  • Device Agnostic Strategy
  • SEO Optimization
  • Mobile Applications
  • Site Maintenance
Programming icon


  • HTML, CSS, Javasript, PHP, MySQL
  • Content Management Systems
  • Browser-based Applications
  • Pendo Tagging & Maintenance
  • Familiarity with UI Frameworks (Angular & React)

The Process

Every project starts with an idea, but the successful ones sustain that initial spark and fulfill their owners’ vision. Helping clients turn their ideas into their most successful final product is how VisionSpark got its name.

Hi, I’m Bill Kalpakoglou, and I started VisionSpark because I wanted to provide people with the “total package” for their projects. While some agencies might specialize in web design, user experience, branding, or web development, VisionSpark aims to provide the best of all of these. I pride myself on listening to my clients’ requirements, advising them on things like distinctive design choices and versatile, scalable technology, and finally producing the highest quality, most effective product possible.

Spark an idea. Spark the creativity. Spark your vision. VisionSpark.


Each project is different and comes with its own set of goals and challenges. I don't move forward until I understand what you're trying to accomplish, what your concerns are, and how you define success for the project. All too often this step is either rushed or skipped, but that just leads to false assumptions and frustration. I ask questions and listen so I can find your individual voice, and strategically plan the solution that's perfect for you and your audience.


Let's get to work. This is where I produce things like wireframes, branding guides, interactive functionality, polished designs, and fully-functioning responsive websites. It might include organizing content, creating user personas to better understand your audience, determining website navigation, creating your logo, making high-end mock-ups, building your Wordpress theme, programming your new site, or all of the above.


I work with you until you're 100% satisfied. Instead of "good enough," I aim to exceed your expectations and give you something you'll tell your friends about. You'll know exactly where we are in the process every step of the way, and you'll have chances to revise my work. I iterate so your projects will be "bullet-proof" with beautiful design and flawless performance.


When you're completely happy with my work and we're completely satisfied with it as well, we'll call it "done." If you don't want to think about changes to web standards breaking your site in the future or issues with hosting and domains, I also offer hassle-free maintenance plans to let you concentrate on more important stuff.


Bill Kalpakoglou photo

Bill Kalpakoglou

Owner & Design/Development Lead

I'm a Graphic Design graduate who's been a programming geek since the days of Commodore 64. I found the natural fusion to my design work with the web and so I began developing websites early on. I transitioned to specializing in User Experience and Product in 2010 which, combined with my visual design, and coding skills, brings a unique blend of creativity, technical expertise, and problem-solving skills to every project. This background has equipped me with the ability to effectively translate design concepts into intuitive interfaces that engage users, and I can execute even the most projects of all complexity from concept to final product.

My commitment lies in fashioning user-centered designs that seamlessly integrate aesthetics, functionality, accessibility, and usability. With extensive experience, a deep passion for crafting exceptional user experiences, and a strong background in coding, I'm excited to make your project a reality.

  • User Experience
  • Web Design
  • Art Direction
  • Interactive Design
  • Wireframes/Prototypes
  • Figma
  • Sketch
  • Pendo
  • Javascript
  • Responsive/Mobile Design
  • Graphics Software
  • Wordpress
  • Familiarity with UI Frameworks (Angular and React)

Some clients include: