Pixel Perfect

Branding // Web Design // Code

Let's Work Together


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User Experience

  • Capturing Requirements
  • Wireframing & Prototyping
  • User Research
  • User Interface Design
  • Content Strategy
  • Interaction Design
Graphic design icon

Design & Branding

  • Art Direction
  • Logo Design
  • Print Collateral
  • Brand Development
  • Branding Guides
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Web Design

  • Responsive Sites
  • Device Agnostic Strategy
  • SEO Optimization
  • Mobile Applications
  • Site Maintenance
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  • HTML, CSS, Javasript, JQuery, PHP, MySQL
  • iOS, Swift
  • Content Management Systems (Wordpress, Drupal)
  • Browser-based Applications
  • Animation & Interactivity

The Process

Every project starts with an idea, but the successful ones sustain that initial spark and fulfill their owners’ vision. Helping clients turn their ideas into their most successful final product is how VisionSpark got its name.

Hi, I’m Bill Kalpakoglou, and I started VisionSpark because I wanted to provide clients with the “total package” for their projects. While some agencies might specialize in web design, user experience, branding, or web development, VisionSpark aims to provide the best of all of these. I pride myself on listening to my clients’ requirements, advising them on things like distinctive design choices and versatile, scalable technology, and finally producing the highest quality, most effective product possible.

Spark an idea. Spark the creativity. Spark your vision. VisionSpark.


Each client is different and so is each project. We won't move forward until we understand what you're trying to accomplish and how you want to go about it. All too often this step is either rushed or skipped, but that just leads to false assumptions and frustration. We ask questions and we listen so we can find your individual voice, and strategically plan the solution that's perfect for you.


Let's get to work. This is where we start creating things like wireframes, branding guides, interactive functionality, polished designs, and fully-functioning responsive websites. It might include organizing content, creating user personas to better understand your audience, determining website navigation, creating your logo, making high-end mock-ups, building your Wordpress theme, or programming your new site.


We work with you until you're 100% satisfied. Instead of "good enough," we aim to exceed your expectations and give you something you'll tell your friends about. You'll know exactly where we are in the process every step of the way, and you'll have chances to revise our work. We iterate so your projects will be "bullet-proof" with beautiful design and the cleanest code.


When you're completely happy with our work and we're completely satisfied with it as well, we'll call it "done" and give you the necessary source files. If you don't want to think about changes to web standards breaking your site in the future or issues with hosting and domains, we also offer hassle-free maintenance plans to let you concentrate on more important stuff.


Bill Kalpakoglou photo

Bill Kalpakoglou

Owner & Design/Development Lead

Bill graduated from Butera School of Art with focus in commercial illustration and graphic design. Having been a programming geek since the days of his Commodore 64, he found the natural fusion to his design work with the web and so he began developing websites in 1999. Bill's a rare breed who's able to tackle every stage of a project including user experience, design, iconography, and development.

He's been freelancing in the design industry since the 90's, and started his own business early on. He takes pride in being able to compete with larger teams from agencies, providing premier design and cleanly coded responsive sites that are tailored specifically to a client's needs, while avoiding cookie-cutter design that plagues so many agencies.

  • User Experience
  • Web Design
  • Art Direction
  • Interactive Design
  • Javascript
  • Responsive/Mobile Design
  • Graphics Software
  • Wordpress
  • Drupal
  • Wireframes/Prototypes
  • Sketch
  • Branding

Some of our clients include: